We see it among us, as among our colleagues in the industry, that there is a strong enthusiasm for distilleries in Quebec. This can be explained by several factors, including our historical background and our attachment to our terroir:
- History of Alcohol Production: Quebec has a long tradition of alcohol production, particularly in the production of whiskey and gin. This history dates back to the Prohibition era in the United States when clandestine distilleries were active in the region. This was particularly true in our Eastern Townships region, which is just a short distance from the American border.
- A global trend: The craze for craft spirits and local products is a global trend. Consumers are increasingly seeking quality, locally produced products, which has spurred the creation of craft distilleries in the province.
- A wide selection of spirits: Distilleries in Quebec aren’t limited to producing whiskey and gin. They also produce a variety of other spirits, including liqueurs, eaux-de-vie, rum, and even tequila, expanding the range of local products for consumers.
- Attachment to our terroir: Quebec distilleries often highlight local terroir, using regional ingredients such as maple syrup, berries, or even certain aromatic plants. The development of these products strengthens the connection consumers have with local spirits.
- Fascinating destinations: Many distilleries in Quebec have developed interpretive tour facilities and tasting rooms, attracting tourists and spirits enthusiasts. Distillery tourism helps promote the industry and foster an even stronger connection with local producers.
- World-renowned quality: Some Quebec distilleries – including Cherry River – have won awards and received international recognition for the quality of their products, which has helped strengthen their reputation and the attractiveness of our local products.
Overall, the enthusiasm for distilleries in Quebec is the result of a combination of factors, including consumer trends, attachment to our terroir and the promotion of local production, which have helped make the Quebec spirits industry an integral part of the province’s gastronomic, economic and tourism scene.